Sony showcased an interesting yet innovative egg-shaped digital audio player during KES 2007 event. It’s called “Rolly SEP-10BT” and it can dance! I mean, this thing can dynamically move back and forth, left to right, and even spin with two rubber wheel; based on the rhythm of the currently playing track. About the track, this 300g-weight device supports MP3, AAC, and Sony’s exclusive media formats, ATRAC3 and ATRAC3+. Moreover, measures 65 x 104mm, Rolly also features a 1GB of onboard storage, Bluetooth connectivity, interactive user interface, and a 1560mAh Lithium battery that provides up to 5 hours of music.

Sony is scheduled to release Rolly DAP in Korea market very soon with a price tag of less than 350,000 (KRW).

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